2017 trends are showing that retailers are now opting for specialised design to enhance shopping experiences.
With a Japanese theme dictating the look of the fitout, it was important to choose a glass that was delicate and simple in design but also had a unique quality. Interior designer Lucy Marczy explains how the choice was made.
“The striking etched glass idea instantly grabbed our imagination as representing the natural element of water which is so important in Japanese landscape design. Looking through Viridian’s etched glass range, we discovered their rain pattern. This instantly grabbed our imagination. It speaks of a traditional Japanese landscape element of water, or rain.”
Not limited to just storefronts and display cases, Lucy explains that the glass had a special role.
”It allowed us to reveal and remind visitors once inside the store of the Japanese landscape. Glass elements here are of a large scale. They are sculptural elements made possible by such a special material. Rather than seeing glass as secondary to timber, we wanted it to be just as strong. The scale really allowed the glass to have its own special personality and very subtly talk about Japanese design and Japanese high-end fashion.”